Have you ever wondered why someone likes one website more than the other when they accomplish the same end goal? Website designs have a lot to do when it comes to inclining a user and imprinting the website in a user’s mind. Like everything related to technology, website designs keep evolving as well and are affected by a lot of parameters in between.

Minimalistic Design

The first thing to remember while creating a website today is to keep the design minimal and place only necessary elements on the landing page. You can organize the rest of your elements on different pages or concise menus, but the landing page should be minimal in the design.

Minimum options on the page also help you attract the user to specific actions and leave very little room for distraction. So if you are using minimal designs, there is a good chance that the user will read all that you want him to read.

The power of a website comes from the people using it, not the people making it.”

Chris Edwards

Speed optimization

Web pages that load within five seconds experience a bounce rate of 38%. A 100-millisecond delay in load time can cause conversion rates to drop by 7%. Numbers like these should depict the significance of speed in modern web design – both on desktop and mobile devices.

A few simple steps to achieve this would be:

  • Optimize all images, regardless of size.
  • Choose a robust hosting environment, be it VPS hosting, shared hosting, or even a server dedicated to your site.
  • Use compression to keep files smaller.
  • Minimize HTTP requests in Chrome’s Developer Tools

White space

Space is one of the most important design tools because it dictates everything—from flow to readability. Designers are beginning to use space in ways that we did not see on the web a decade ago. More site designs include vast spaces, increased spacing between lines of text, and overall use of open space.

An image or piece of text surrounded by white space will appear larger and more important than one that is crammed into a smaller or tighter location in the design. It is also important to note that space is not always white. It refers to the lack of elements, and could equally be a background colour or a texture.


Being responsive is something that a website cannot compromise on. Since 2017, internet traffic coming from mobile devices has consistently been more than half. In the third quarter of 2020, mobile devices were responsible for 50.8% of all the internet global traffic. We also saw how impatient a user is when it comes to browsing the internet in the above section. This directly indicates that by ignoring the website’s responsive nature, you are jeopardizing more than half of your traffic and users.

Hamburger Menu

A popular web design method is to go for hamburger menus in mobile devices to attain responsive navigation menus. Removing clustered navigation makes the experience much better. The stack of lines represents the menu in one small space, giving your website more space to display multimedia content and enhancing the site’s aesthetics. Today, almost every popular website uses the Hamburger menu to make navigation easy for the user.

Clean Typography

The modern website design must feature safe, clean, and bold typography – a pillar of minimalist design.

  • Clean typography must include the following:
  • Appropriately sized text, which is usually larger than 16px
  • Black/grey typography, according to the background hues or images
  • Web-standard fonts
  • Adequate space between lines to facilitate easy reading

Most organizations use a particular font or typography as part of their brand identity. Consider adopting a font for your website that will remain consistent across pages and other online resources you may provide.

SEO Optimization

Once you are done with the designing part of the website, you want to showcase your product to the whole world. The best way to do that is to be ranked among Google and other search engine indexes and let people know you exist! For this, you need to optimize your website according to the search engine’s protocols. A few of those include assigning a meta tag, doctype tag, proper heading tags, etc. Before publishing the website, always remember to optimize it for search engines. I mean, what’s the point if no one will ever know what you have created.


While there are a lot of important components to effective website design, including these ten key elements can make a difference. Take care designing with space, simple navigation, about us, contact information, calls to action, search, footer information, buttons, images and web fonts. These often-overlooked details can make or break your complete site design.

Are you in need of an updated website? Contact us at info@kobalproduction.com and we’ll tell you more about our approach.