If you do a lot of corporatevideowork you probably have to work with logos on a consistent basis. However, if you’re new to graphic design, you may not know how to do basic tasks like removingbackgrounds.
Removing White Backgrounds
If you’re working with a large company, you can probably get your hands on a logo with the background removed. Unfortunately, smaller companies and non-profits often have trouble keeping track of their graphic assets, so you might have to remove the white background. This may sound complicated, but it is actually really easy using built-in tools in Photoshop.
“A logo doesn’t sell (directly), it identifies.”-Paul Rand
Converting to Vector Art
When it comes to logos, there are really two different kinds of file formats you need to know: Bitmap and vector. Bitmap logos are in formats like JPEG, PNG, and TIFF. These formats are necessary if you want to upload your logo to the internet, but they can get pixelated if you need to scale them up.
On the flip side, vector logos can be scaled up infinitely without ever becoming pixelated. Popular vector formats include AI, SVG, and EPS. But one thing you may not know is that you can easily convert bitmap logos into vector logos using the ‘Trace’ feature in Illustrator. This tutorial from Promofix Ltd demonstrates the technique.
Be precise about placement
Ever heard of the old adage “location, location, location”? Yes, it was meant for the real estate market, but applies to logo placement in videos too! Placement is key – you want your logo to be subtle, yet noticeable. Avoid putting it where it may distract from your content.
Traditionally, logo bugs have been placed in the lower right corner of videos. However, things are a little different when it comes to creating videos for social media. We suggest placing your logo in either of the upper corners. With the “sound-off” nature of video viewing on social media, subtitles are commonly used, often extending into the lower corners. Keep in mind that this may differ depending on the platform you’re creating your video for.
Have your logo remain in the left or right upper corner as a static image throughout the video to remind viewers of your brand’s identity, as it won’t be obstructed by subtitles.
Include your logo at the end of the video with a similar effect as the intro for consistency. And don’t forget to include a call to action at the end of your video or in your outro, such as asking the audience to learn more by visiting your website. Think of your business objectives and how the video will contribute to achieving them.
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